The BID consists of an on-staff Executive Director and Marketing /Communications team as well as business owners, residents and city officials that volunteer time and energy in the interest of improving the Village in Wauwatosa district for business owners, residents and visitors alike.

The BID’s Purpose:

The BID is dedicated to increasing activity and improving the image of the district.  Staffed with a professional manager, the BID will create a link between service, industry, retail and social activities.  It is expected these efforts will help increase district sales, volumes, attract additional business investment, and enhance property values in the Village area. 

The BID’s Mission:

The Village of Wauwatosa Business Improvement District will optimize building and land use, encourage private investment, and increase and improve marketing efforts specifically for the district’s special needs.

The BID focuses on:

• Maintenance of the district via landscaping and streetscape elements (litter cans, benches, bike racks, etc.)

• Attracting additional business investment within the BID boundaries, such as investing dollars on redevelopment.

• Enhancing and protecting property values in the Village area

• Making the Village a desirable and pleasant environment for business owners, Wauwatosa residents, and visitors (working to ensure parking is available, the streets are clean and the Village is a safe place for everyone).

The Village BID collaborates in several cooperative marketing and event initiatives annually, including TosaFest, Holidays In the Village events, and more.

In 2011, the Village, working with the City of Wauwatosa, developed and approved a comprehensive plan for the district.  A key focus of the BID is to implement that plan.