Wauwatosa Village BID Hires Michelle Haider As New Executive Director

The Village of Wauwatosa Business Improvement District (BID) board of directors announced August 18th that Michelle Haider, former Senior Meeting & Event Services Manager at VISIT Milwaukee, has been named executive director of the Village BID. “We are pleased and excited to announce that Michelle Haider has agreed to serve as the new executive director of the Village BID,” said Chris Leffler, chairman of the BID board of directors and owner of Leff’s Lucky Town.

A lifelong Wisconsinite, Michelle joined the VISIT Milwaukee team in 2011. Since then, she’s worked with hundreds of national conventions and events, and managed internal events for VISIT Milwaukee, resulting in millions in economic impact for the region.

“Michelle brings experience and knowledge of how to market a destination to visitors and work with a municipality to get things done,” said Leffler. “Her abilities will be a great asset to this position and we are certain she will help sustain and enhance the past success of the Village BID.”

“The Village of Wauwatosa is a thriving community, the heart of the city, and I am excited to be a part of it,” said Michelle. “The growth that has happened in this neighborhood over the past decade is inspiring and I am honored to be working with the business owners, residents, and city officials to continue moving forward.”

Haider is taking over for Jim Plaisted, who served as Executive Director for 4 years before recently moving on to take over the same position in the Historic Third Ward Association. “Jim did a great job in his time here with the Village BID. He really cultivated a strong foundation for Michelle to build upon and we wish him all the best in the Third Ward,” noted Leffler.

Hiring a new Executive Director

The Village of Wauwatosa Business Improvement District is looking for strong candidates to fill the role of Executive Director. It is a great chance to help shape, define and grow a very dynamic area of Wisconsin.

See the Executive Director job description.


Don’t miss the Holiday Tree Lighting and Village Cheer Celebration Friday, Dec. 9th

Enjoy a magical holiday event in Wauwatosa’s Village this Friday, December 9th.  This event, complete with horse-drawn carriage rides, kids crafts, a holiday tree lighting,  Santa and more, is centered at Root Common, located at 1411 Wauwatosa Avenue. Thanks to our generous sponsor Waterstone Bank!

Schedule of Events

Times are subject to change.

5:45 pm Tree Lighting with songs led by McKinley School Chorus, Santa, music from Sophia’s Heart Foundation and more at Root Common

6:30-8:00  Kids crafts, treats and carriage rides (throughout the Village)

We are accepting food and cash donations at Friday’s event so PLEASE bring down your contribution for for Tosa Cares. Wondering what to donate? Here’s what Tosa Cares has shared with us as the top requests: peanut butter, jelly, tuna, soup, cereal, canned fruits (not in heavy syrup), and vegetables, rice, pasta, and macaroni and cheese. They also look for the following personal care items: soap (bar or pump), toothpaste, tooth brushes, shampoo, toilet tissue.

Special Activities

  • Take a horse-drawn carriage ride through the Village, compliments of Waterstone Bank and the Village BID. Donations to Tosa Cares are appreciated to enjoy your FREE rides on the carriage!
  • Baskin-Robbins and YoMama’s will have children’s craft, cookies and hot chocolate.
  • Visit with Santa  at Paulina’s following the Tree Lighting Ceremony
  • Get your photo taken and a treat at the Party Room.
  • Enjoy hot beverages for sale from Cafe Hollander
  • Le Rêve Patisserie & Café joins in outside their restaurant on 7610 Harwood Avenue selling holiday cookies, hot cocoa, and coffee.
  • While you’re here, visit the businesses participating in Village Cheer celebration to take advantage of special holiday promotions and enter to win one of many holiday gift giveaways!

CP Holiday Train Stop in The Village!

The Wauwatosa Village Business Improvement District is proud to host our signature Holiday Season events for 2016!

Tuesday, Dec. 6th

Canadian Pacific Holiday Train – All Aboard for Tosa Cares

4:45 – 5:30 PM

The CP Holiday Train makes its second visit to the Wauwatosa Village at the railroad track crossing on Harwood Ave. (near Little Red Store Historical Society). The event is open to the public and all are welcome to come down and see the one of a kind train decorations, music show by popular Canadian recording artists, Santa, and more!

Thanks to our main sponsors: Suzanne Powers Realty and UW Credit Union for all their support!

The event is a benefit for Tosa Cares, our local food pantry, and we urge all attendees to bring their non-perishable food donation or cash to the event. There will be many collection points throughout the event and look for our local Girl Scout troops and their decorated shopping carts to drop your donation. Then, enjoy the train and the show!

We will have a short program of music and announcements starting at 4 PM featuring Kathy Mykleby from WISN TV 12 and the Jackson Park Jazz Band for some swinging holiday tunes!

Parking will be limited for the event but here are a few ideas if you are looking to enjoy the show:

All will require some walking to get to the event but as our attendees from last year can assure you, it’s well worth it!

Don’t forget our Village Cheer Holiday Tree Lighting party on Friday, December 9th from 5:45 PM to 9:00 PM (Tree lighting at 6:00 PM) and featuring Horse carriage rides from 6:30 PM to 9 PM through the Village!

Sneak-a-Peek in the Village September 22

Come together to celebrate Village businesses during Streetscape construction and beyond with our inaugural Village Sneak-a-Peek on Thursday, September 22 from 4-8 PM. Actively visit the Village with an up close look at our streetscaping project along with behind-the-scenes views of our unique businesses and authentic charm.
Participants can register online at https://www.eventbrite.com/e/sneak-a-peek-tickets-27578437850 or at Yo Mama Frozen Yogurt & Goodies at 1349 N. Wauwatosa Ave. Then earn chances at prizes and promotions by visiting Village businesses, landmarks, and special events while tracking their steps with commemorative pedometers or on their own Fitbits or mobile devices. Prizes will be awarded at approximately 8 PM at the Firefly Urban Bar & Grill at 7754 Harwood Avenue.

Raffle prizes include The Chancery, Cafe Bavaria, Cafe Hollander, Colonel Harts, Bespectacled, Salamander, Somerset Photography & Studio Share, Little Read Book, Lucky Joe’s Alchemy & Eatery, ATI Physical Therapy, Legacy Gym MKE, Oro di Oliva, Soaps & Scents, Ruby Tap, Urban Laundry, Yo Mama’s and more to follow.

Participants will receive raffle tickets for each business visited tracked on smart phones, purchase receipts and one ticket per 100 steps taken during the event as noted on commemorative pedometers or personal Fitbit devices.

Special events include mini-Dozer Day, streetscape information booth, Mayor Kathy Ehley book-reading at Little Read Book, Somerset Photography and Studio Share photo booth, outdoor yoga and fitness activities from Get Hot Yoga and Legacy Gym MKE, Tosa Skate Park fundraiser & info booth, Spin the Wheel at Outpost Natural Foods, new fall line half off sale at Salamander, and more.

Special thanks to our lead sponsor Outpost Natural Foods Cooperative.

Village Holiday Spirit Businesses


The following Village businesses have gathered to bring you spirit this holiday!  Help make your season bright with special promotions throughout the holidays. Enjoy a relaxing visit (or visits) for your holiday shopping and dining needs.

Don’t forget to pop by for a visit when Santa Claus comes to town for the Village Holiday Tree Lighting December 4 at 6 p.m., followed by All Aboard for Tosa Cares with the CP Holiday Train. The Village Open House is scheduled for the weekend of December 4-6.

Arte Bar & Painting Lounge, 1442 Underwood Avenue

Bangles & Bags, 1504 Underwood Avenue
FREE gift with a $20 purchase.

Baskin Robbins, 1417 N. Wauwatosa Avenue

Bridgetowne Framing Gallery, 7734 Harwood Avenue
Looking to host an event? Bridgetowne will be showcasing their event space – ideal for your holiday gatherings.

Café Bavaria, 7700 Harwood Avenue
Join the Growler Club with several growler options.

Cafe Hollander, 7677 W. State Street

Firefly Urban Bar & Grill, 7754 Harwood Avenue

Leff’s Lucky Town, 7208 W. State Street

Le Reve Patisserie & Cafe, 7610 Harwood Avenue

Lucky Joe’s Alchemy & Eatery, 1425 Underwood Avenue

Metcalfe’s Sentry, 6700 W. State Street
Taste samples from over 80 local vendors and get ideas for your holiday entertaining

Niemann’s Homemade Candies & Ice Cream, 7475 Harwood Avenue

Outpost Natural Foods, 7000 W. State Street

Paulina Esthetics Boutique, 7601 Harwood Avenue

Pizzeria Piccola, 7606 W. State Street

Phase 2 Skateshop, 7346 W. State Street

Ristorante Bartolotta, 7616 W. State Street

Soaps & Scents, 7600 Harwood Avenue
Free Frasier Fir Votive with each $50 Thymes purchase. (Value of $12.50)

Studio Ric Rak, 7532A W. State Street

The Little Read Book, 7603 W. Street

The Ruby Tap, 1341 N Wauwatosa Avenue

Village Boutique Clothier, 1417 Underwood Avenue

Yo Mama! 1349 N Wauwatosa Avenue

Diva Day, August 19, 2015

Enjoy exciting and unique ways to Shop, Dine and Indulge this Diva Day with more than 20 participating businesses in The Village. See the links below to learn how to enhance your Diva Day, engage with our event sponsor and participating businesses, and see the prizes you can win for participating.

We look forward to seeing you in The Village for Diva Day!


How to Be a Diva

  • Check In at YES, ETC Collective, located at 1430 Underwood Avenue. There you will be given your Diva Pass and map of participating businesses to begin Diva indulgences. Be sure to bring an item to donate from the Sharp Literacy Wish List and receive a punch with special “Wings of Empowerment” photo opportunity.
  • Dine, Shop and Indulge at our participating businesses and restaurants.
  • Play Diva Pong at Bridgetowne Framing Gallery between 5:30-7:30 p.m., so warm up your throwing arm and play for you chance to win a t-shirt and receive a punch.
  • Fill in your Diva Pass with punches for your chance to win one of the Diva Prizes and Grand Prizes. The more you shop, dine and explore participating Village businesses, the more punches you get. The more punches you get, the more entries you’ll have in the drawings. Diva Prizes will be available for viewing at Bridgetowne Framing Gallery, located at 7734 Harwood Avenue.

Read more

Village Streetscape Project design process

Beginning with a preliminary design workshop May 19, 2015 from 6-8 p.m. at Wauwatosa City Hall, the community has a chance to articulate a vision for public spaces in the Village of Wauwatosa. Stay tuned for more updates and let us know if you have any questions or comments.

20 Years in the Village for The Flower Lady

The Flower Lady is your Mother’s Day destination for fresh, unique flowers and gifts.  Now celebrating 20 years in the Village, Deb and her team thank you for choosing the Flower Lady and remind you to shop locally for your stylish Mother’s Day blooms and baskets.

Happy 10th Anniversary to Bangles & Bags

This May marks the 10th anniversary of Bangles & Bags in the Village. Please join us in wishing Jeanette, Kris and the whole team at Bangles & Bags a very Happy Anniversary!   We look forward to many, many more fantastic and fashionable years with them here!  Thank you for being part of the Village!

Wauwatosa Woman’s Club Spring Plant Sale

The Wauwatosa Woman’s Club is hosting a spring plant sale as a fundraiser for the club and it’s philanthropic efforts. A wide selection of geraniums, begonias, marigolds and other plants will be available from Shady Lane Greenhouses, a respected company in the Milwaukee-area for more than 30 years. The plants will be available in four and four-and-a-half inch pots, hanging baskets and flats.

Order forms are available on the Wauwatosa Woman’s Club website and are due with payment by April 25. Plant pick-up will be at the club on Saturday, May 16, between 10 a.m. and 1 p.m.

For more information, contact Denise Erickson at 414-453-8548.

Baskin Robbins 70th Anniversary

Baskin Robbins is celebrating its 70th anniversary.  To celebrate, 31 flavors is offering all scoops for $1.31 and 2 scoop sundaes for $3.31 on the 31st of every month.  Come celebrate with Baskin-Robbins!

Mother’s Day in the Village

The Village offers several ways for you to make your Mother’s Day special. From brunch to flowers and sweets to a stroll along the river, the Village has what you need to make Mother’s Day extra special.

  • Yo Mama! Frozen Yogurt is offering a FREE FROYO to Mom’s all day on Mother’s Day! Stop in their Wauwatosa Village location at 1349 N Wauwatosa Avenue.
  • Mother’s Day isn’t complete without a hanging basket, fresh flowers, blooming plants or garden accessories from The Flower Lady, located at 1460 Underwood Avenue.
  • Treat mom to a free regular margarita at Hector’s when you come for Brunch, Lunch, or Dinner on Mother’s Day.
  • Mom’s lunch is on Leff’s when you bring her to Leff’s between 11am-3pm on Mother’s Day…because if you spend time with your parents, it might as well be at Leff’s.
  • Mention that you saw this promotion on the Village website and receive $3.00 off a Baskin Robbins cake priced at $15.00 or more.
  • Celebrate Mother’s Day early at Le Reve Patisserie & Café.  On Saturday, May 9th, Le Reve will offer a fantastic three course champagne brunch menu from 8:00am-3:00pm along side their regular breakfast and lunch menus.
  • Firefly Urban Bar & Grill will once again be hosting its annual Mother’s Day Brunch Buffet! Opening at 8am Sunday May 10th! Call today for reservations or more information!

And, we won’t fail to mention that gift certificates to our businesses are always a great gift.

Jobs in the Village

Looking to work in the Village?  Here are a couple great opportunities:

  • Firefly Urban Bar & Grill is currently looking for a Rockstar Host/ess to add to our team! The position is approx. 10 hours per week (2 Nights). Stop by to fill out an application or email your resume to info@firefly-grill.com
  • The Flower Lady is looking for 2 part-time delivery drivers with clean driving records. Stop by to fill out an application.

Streetscaping Proposals for BID

The City of Wauwatosa has issued a Request for Proposals from qualified design firms to assist and City, Village BID, and area stakeholders on a streetscape design for the Village Business Improvement District.

The City of Wauwatosa has requested proposals from qualified consultants to prepare three distinct but interrelated work products. The first work product is a streetscaping plan for the Village in Wauwatosa that is consistent with the rich historical nature of this business district. The streetscaping plan will consist of, but not be limited to, street furniture, street lighting, landscape improvements, ornamental fencing along State Street near the railroad tracks, surface/crosswalk treatments, and wayfinding signage installation/phasing. The streetscaping plan should also tie into improvements in bike and pedestrian mobility for the Village in Wauwatosa.

Secondly, the successful consulting firm will be asked to prepare options for intersection improvements consistent with the themes established by the Strategic Plan for the Village in Wauwatosa adopted by the City in 2011. The intersection improvements should take into account not only the movement of cars, but also take advantage of the opportunity to improve movement of pedestrians, and bicyclists through the possible use of dedicated bike lanes, bike sharing and storage stations, new sidewalks, charging stations for electric cars, and transit user benefits to enhance the use of public transportation. Maintenance of existing or additional public parking in the Village is also an important consideration. The recommendations shall also include a striping plan in accordance with the recommended intersection design.

Finally, the consulting firm will be asked to develop a consensus based design, and final construction drawings with specifications, for the renovation of two important public spaces in the Village; Root Common and Pocket Park.

The City has named a Streetscaping Steering Committee (SSC) to select and guide the successful consulting firm. That Committee consists of a representatives from the Village Business Improvement District, the Parks and Forestry Commission, elected and appointed City officials, City staff, and the public at large. The consulting contract that is the subject of this RFP will be held with the City of Wauwatosa.

Once a consultant is selected, the process will unfold in phases which will run concurrently, however it will be an aggressive schedule designed to meet the reconstruction planned for State Street in 2016.

January Gallery Night: Bridgetowne Gallery to Show Circus Paintings by Stacey Williams-Ng

Bridgetowne Gallery & Framing is proud to announce an exhibition of paintings by Milwaukee artist Stacey Williams-Ng for January Gallery Night.

The show will feature large-scale figurative oil paintings that Williams-Ng does as portraits of people, in the personas of classic circus and carnival performers. Says curator Nick Berg, “We are really excited about presenting Stacey’s circus paintings to our gallery visitors. These paintings are really unique, and they capture a slice of Wisconsin history by highlighting our circus heritage in a poignant way.”

Some of the archetypes from the circus and sideshow are provocative to today’s audiences—the fat lady, the ringmaster, the conjoined twins—but take on a softer glow when presented as classical oil paintings. They allow us to gaze at a controversial subject such as the Fat Lady, in order to consider something deeper about the nature of ourselves, and of how we judge one another. Themes of performance, ego, and self-doubt radiate through these painterly and sensitive portraits. Other works include “portraits” of discarded costumes, cast aside and forgotten, like a party long over, or a misspent youth.

The show will be on display through March 2015. (Pictures below)

About the gallery: Bridgetowne serves Wauwatosa and the greater Milwaukee area with quality custom framing options. Clients recognize Bridgetowne as the best place for picture framing, gift ideas, custom frames for all types of art, glass repair, photography and more.

To arrange an interview with the artist, or to request images, contact Nick Berg at email eatpaintread@gmail.com, or call (414) 771-6603.

The Village Cares

We are pleased to announce  Village Cares, an ongoing food and clothing drive supporting Tosa Cares, a volunteer community organization providing food and assistance to area families in need.

Throughout the year, Village business will be housing the Tosa Cares collection buckets to make it convenient for you to drop by with your non-perishable food and clothing donations.  Some businesses are even offering a special promotion for those who bring in a donation.  Please see the schedule below for a list of participating businesses.  Please be sure to check back often as the schedule is being continuously updated.


January 19-31         Soaps & Scents – receive 15% off for your donation. Not valid on previous purchases.

February 2-14          Metcalfe’s Market – Customers can choose to donate their .10 recycle bag discount to Tosa Cares Food Pantry. In addition,  shop using this coupon below to have 5% of your grocery sales donated to Tosa Cares by Metcalfes!

February 15-28       Cafe Bavaria – enjoy $1 off the bill for each item donated. Not to exceed 50% of the total value of the bill.

March 2-14               The Harwood Hair Company$5 off a Manicure with a donation.

March 16-28            The Ruby Tap – $1 off 6oz pour of wine on tap with a donation.

April 1-11                   Village Boutique Clothier – 15% off new spring merchandise

May 1-16                   Bangles & Bags – Enjoy a discount of 15% off up to two regularly priced jewelry items with any donation to Tosa Cares.

May 18-30               The Chancery Restaurant – details to come.

June 1-13                  Colonel Harts –  50% off any appetizer with your donation.

June 15-30               The Little Read Book – enjoy 15% off the purchase of a hardbound book.

July 1-18                   Refined Boutique – Enjoy 40% off all new items and 20% off gently used items.

July 20-31                The Flower Lady – details to come.

August 1-15              Niemann’s Home Made Candies – details to come.

August 17-31           WaterStone Bank details to come.

October 1-17            Baskin-Robbins – 15% off a purchase with a donation.

October 19-31         Yo Mama! Frozen Yogurt – 25% off your self-serve froyo purchase with the food/clothing donation.

TBD                            Cafe Hollander–  complimentary pint of frites with one choice of dipping sauce.  Offer valid with a minimum purchase of $5, good for one per person with a donation, with a min. purchase of $5.

Village People

Village People is a new storytelling series highlighting the people behind the businesses that make the Tosa Village, well, the Tosa Village. Village People is no ordinary article series – look for the interesting, quirky and sometimes hard to believe that is all part of the spirit of the Tosa Village. Stay tuned for posts and more information from Village BID staff.

waterstone bank

Village People is brought to you by WaterStone Bank and the Village Business Improvement District.

Firefly Urban Bar & Grill is Hiring

Firefly Urban Bar & Grill  is currently seeking to fill one host/ess position! If interested, please stop in to fill out an application M-F between 4 and 6pm!

The Flower Lady is Hiring

The Flower Lady is hiring a Part-Time Sales Associate.  Please call 415-259-0999 or visit the Flower Lady at 1460 Underwood Ave to apply.

Ring in the New Year in Tosa’s Village

NewYearsEveA New Year is nearly upon us and we are ready to celebrate here in Tosa’s Village.  Many businesses are offering specials to help you celebrate all that was 2014 and ring in 2015.

Ristorante Bartolotta
Ring in the New Year with a special dinner at Ristorante Bartolotta.    Three and Four-course dinners options are available.  Call 414-771-7910 for details or to make a reservation.

Firefly Urban Bar & Grill
Join in a Skylight Celebration.  Doors open at 4:30pm with fabulous food and drink specials.  Festivities start at 10pm with a DJ, dancing and complimentary champagne toast at midnight. Call 414-431-1444 to reserve your table.

Le Reve Patisserie & Cafe
Celebrate New Year’s Eve with Le Rêve! They are featuring a 3 or 4 course prix fixe menu with or without wine pairings. They are also featuring a Le Grand Plateaux de Fruits de Mer appetizer and a special drink list just for that evening.  Reservations are required for tables. Open seating at the bar. Call 414-778-3333 to reserve your table.

Arte Wine & Paint Studio
Start the new year off with creativity!  Choose from the Party Package; 5-10pm and includes a canvas, appetizer and glass of champagne or Celebratory Class; 8-10pm and includes class painting with step-by-step instructions and a glass of champagne. Call to reserve your space at 414-810-6095.

Cafe Bavaria
It’s a Silvester Party at Cafe Bavaria. Celebrate with a ceremonial keg tapping and champagne toast at midnight, free sparklers and an outdoor bonfire.

Try New Bier’s Eve at Cafe Hollander
Hollander is celebrating New Bier’s Eve to ring in the New Year! On NYE starting at 6pm, Hollander will be releasing rare and exclusive biers on the hour, every hour til midnight! Bier selection is perfectly pair with a dinner specials menu! Make your reservations today by calling (414) 475-6771 or stop on in!

Please check back as we are updating this page with new promotions frequently.

Bridgetown Gallery – Stacey Williams-Ng Exhibit

December 19 – February 27
Stacey Williams-Ng paints portraits of ordinary people in the guise of archetypes from the circus and sideshow—the fat lady, the ringmaster, the conjoined twins—in order to reveal something deeper about the nature of our everyday lives. Themes of performance, ego, and self-doubt radiate through these painterly and sensitive portraits. Other works include “portraits” of discarded costumes, cast aside and forgotten, like a party long over, or a misspent youth.
Bridgetown Stacey Williams-Ng

Milwaukee Wood Turners at Bridgetown Gallery


December 1st – January 9th

Opening Reception December 5th from 6 to 9 pm

Bridgetown will be OPEN to the public during the Reception for the Milwaukee Wood Turners on December 5th. The Wauwatosa Village Holiday Tree Lighting will also be happening during this time. We will be offering specials on hot drinks for kids and adults!

Bridgetown woodturning post

Growler Club At Cafe Bavaria

Cafe Bavaria has rolled out their growler club including the launch of Growler Club Gift packs for the holidays.  Options include a $55 Growler Club growlers_poster_webGift Basket complete with growler, 2 1 Liter Steins, a Growler Club Punch Card, and a gift card that can be used for the first fill up. Have your own stein?  Growlers are being sold individually with a punch card and gift card for $30.

Stop into Cafe Bavaria to pick up your Growler today!


Small Business Saturday

There are oh so many reasons to shop locally at one of our many small shops and eateries EVERY DAY but today we especially honor all our small, local businesses and the people who make them so unique.  Be sure to shop locally today to benefit your community.

Be sure to see some of the specials being offered by Village businesses during Small Business Saturday in the Village.

Looking for more reasons to shop locally?  Brooke Barnett of Metro Family Magazine did a great job of sharing 15 reasons to shop locally.

  1. Keep Money Local—Sales taxes fund our communities and provide vital services such as police and fire protection, street repairs and trash collection. “Local businesses are more likely to shop with other local businesses, keeping money moving in our local economy even longer,” explains Morgan Harris, owner of Green Bambino (www.green-bambino.com), the largest cloth diaper retailer in the state.
  2. Local Investment—Local businesses are less susceptible to national downturns and more likely to work harder to stay open. “Local ownership means that important decisions are made by people who live in our community and feel the impact of those decisions,” explains Chris Branson, co-founder of Keep It Local OK.
  3. Locally-Made Products—Local business owners often sell local products, which helps preserve the community’s distinction and creates more jobs locally, as well.
  4. Support for Nonprofits—Local businesses support good work in our community. “Studies show that nonprofits receive 250 percent more support from small businesses than large ones,” explains Sue Lynn Sasser, PhD, professor of economics at the University of Central Oklahoma.
  5. Discover Interesting Things and People—“One-of-a-kind shops and restaurants are part of what makes our city a great place to live,” Branson adds.
  6. Personal Connection—Getting to know the store owners is a great reason to shop local. “It’s their business, they are the decision-makers and they build a personal relationship with their customers,” Sasser says.
  7. Product Knowledge—Local business owners are well informed about their products and know what they are selling. “Because they know their customers, they can easily adjust their inventories to include the goods and services local people want to buy,” Sasser explains.
  8. Diverse Products—Local stores carry inventory you might not find at national chain stores. “Local business owners choose products based on what their customers want and often carry unique items from local artists and farmers,” Branson says.
  9. Cost Effective—“Sometimes prices at local businesses are better because they don’t have the overhead that larger stores may have and they may be more willing to negotiate to meet your price needs,” Sasser says.
  10. Better Experience—Local shopping can translate to more convenient retail experiences. “It takes much less time to buy face lotion at The MakeUp Bar (www.themakeupbar.com) than it does to park at the mall and go to Sephora,” Bailey says.
  11. Less “Leakage”—Local businesses tend to buy and sell with other local businesses. “With national or multi-national firms, a percentage of that profit ‘leaks’ out of the community, the state or even the nation,” Sasser notes.
  12. Increased Expertise—Shopping at a local store means you can get an expert opinion about the products that you’re purchasing. “Local shop owners have to be experts in their field to compete. Use them—ask them questions and get advice about products,” Bailey encourages.
  13. Create Community—“We are a transitory society so people don’t always have a connection with the communities where they live. I would encourage people new to an area to ask the locals where they shop,” Sasser says.
  14. Better Service—Local business owners do what they do because they are passionate about their products and typically take more time to get to know their customers. “They’ll often go the extra mile to help you and to ensure you’re a satisfied customer,” Sasser says.
  15. Support Future Growth—Our experts agree on the last reason—shopping locally is the best way to show pride in your city and help protect the businesses that make our city unique.


Five Star Shopping in Wauwatosa

With Black Friday shopping right around the corner, it’s time to find the best shopping destinations for the holiday season. Find great deals and an incredible shopping selection in Wauwatosa. Charming and highly walkable, Wauwatosa’s historic European-style Village is filled with one-of-a-kind shops, independent retailers and luxury national brands.

VISIT Milwaukee is teaming up with major brands, such as the Radisson® Hotel and The Bartolotta Restaurants, to provide one lucky winner the ultimate holiday shopping experience. Through Nov. 21, you can enter to win the following prize package:

  • A one-night stay at the Radisson Hotel Milwaukee West
  • A $100 gift card to any Bartolotta Restaurant
  • A Mayfair Mall gift package including a $10 Maggiano’s gift card, $30 Gap Kids gift card and more!
  • $100 gift card to DSW at The Mayfair Collection
  • And a $300 Shop Etc. gift card

To enter to win, fill out the form here.

Holiday Cheer Businesses

The following Village businesses have gathered to bring you cheer this holiday!  With special holiday kick off promotions for Holiday Open House, and promotions throughout the holiday season, they hope you’ll consider visiting for your holiday shopping needs.

Don’t forget to pop by for a visit when Santa Claus comes to town for the Tree Lighting.

Arte Wine & Painting Studio, 1442 Underwood Avenue

Bangles & Bags, 1504 Underwood Avenue
FREE gift with a $20 purchase.

Baskin Robbins, 1417 N Wauwatosa Ave

Beautea Loft by Basali, 1417 N Wauwatosa Avenue

Bodywork, 1502 Underwood Avenue

Bridgetowne Framing Gallery, 7734 Harwood Avenue
Looking to host an event? Bridgetowne will be showcasing their event space – ideal for your holiday gatherings.

Café Bavaria, 7700 Harwood Avenue
Join the Growler Club with several growler options.

Cafe Hollander, 7677 W State Street

Cody & Company, 1457 Underwood Avenue

Harwood Hair Company, 7430 Harwood Avenue

Metcalfe’s Sentry, 6700 W State Street
Taste samples from over 80 local vendors and get ideas for your holiday entertaining.

Niemann’s Homemade Candies & Ice Cream, 7475 Harwood Avenue

Paulina Esthetics Boutique, 7601 Harwood Avenue

Pizzeria Piccola, 7606 W State Street

Phase 2 Skateshop, 7346 W State Street

Refined Boutique, 1430 Underwood Avenue
Enjoy 30% off all merchandise.

Ristorante Bartolotta, 7616 W State Street

Soaps & Scents, 7600 Harwood Avenue
Free Frasier Fir Votice with each $50 Thymes purchase. (Value of $12.50)

The Flower Lady, 1460 Underwood Avenue

The Little Read Book, 7603 W State Street

The Ruby Tap, 1341 N Wauwatosa Avenue

Village Boutique Clothier, 1417 Underwood Avenue

Yo Mama! 1349 N Wauwatosa Avenue
Starting Black Friday, customers will receive one coupon book filled with YoMama deals for every $5 in gift cards purchased.

Holiday Cheer Gift Baskets

Village businesses are offering Holiday Cheer and are working hard to make your seasons bright! Stop by any of the following businesses between now and December 20 for seasonal specials and promotions and to enter to win a holiday gift basket or drawing.

Arte Wine & Painting Studio
Win a creative night out! Use the $70 Gift Certificate for paint bar experience at Arte plus a bottle of win and original painting of the Milwaukee Skyline. Value: $126

Bangles & Bags
Bangles & Bags is offering a cross body bag with a coordinating wristlet, scarf and cap tucked in a poinsettia print holiday box. Value $100

Baskin Robbins
Sweeten your holidays with a $50 Gift Card from Baskin Robbins!

Beautea Loft by Basali


Bridgetowne Framing Gallery

Café Bavaria
Cafe Bavaria is offering the Growler Club Gift Basket. The basket includes a punch card fort he Growler Club, One Lowlands Growler, 2 ceramic 1 liter Steins, a Bavaria t-shirt and one voucher to have the growler filled. Value: $74.

Cafe Hollander
The Hollander gift basket contains 2 Cafe Hollander coffee mugs, 2 Cafe Hollander Tulip glasses, and 2 Belgian biers (Rochefort 6 and a Rochefort 10). Rochefort is a Trappist Brewery in Belgium. The basket value is $55.

Cody & Company

Harwood Hair Company,

Metcalfe’s Sentry
Metcalfe’s has assembled a gorgeous gift basket brimming with tasty treats all by local vendors. Value: $75.00







Niemann’s Homemade Candies & Ice Cream
A holiday tray with a selection of our most popular chocolates and holiday favorites! Not too mention our hand-pulled candy canes and sea salt chocolate bar! In addition, this basket includes a $15 gift certificate to use for that special treat! Total value: $50

Paulina Esthetics Boutique

Pizzeria Piccola
Pizzeria is offering 2 Pizzeria t-shirts, a baseball cap, a 6 pack if pelligrino flavored water, and two $10.00 Piccola gift certificates. Value: $50.00

Phase 2 Skateshop
Who doesn’t want a skateboard under the tree this year?!

Refined Boutique
A dainty silver chain necklace with a small black circle pendant. As well as a beautiful and popular gold string breathe bracelets.

Ristorante Bartolotta

Two bottles of red wine, a bottle of olive oil, a bag of dry pasta and a 4 pack of artisanal Italian soda. Bellissimo!


Soaps & Scents

Soaps & Scents invites you to warm up with “Frasier Fir” a Tradition That Feels Right at Home. $95 Value

The Flower Lady
A Flower Lady gift basket estimated value 75.00 dollars. Includes a reed diffuser, scented hand soap and a candle all from our voluspa line.

The Little Read Book

The Ruby Tap

Village Boutique Clothier

Yo Mama!
Yo Mama! has you set with a Yo Mama! t-shirt, water bottle, some of our favorite toppings – gummi bears and M&Ms – chocolate dipped treats and a $25 gift card. Value: $45

TOSA Watch, October – December 2014

Tosa Watch is Wauwatosa’s Neighborhood Watch Newsletter. In this issue:

  • Tosa’s Night Out 2014
  • Thefts from vehicles
  • Comparative Incident Analysis
  • Motor Vehicle Theft
  • Did you Know
  • FREE Home & Business Security Surveys
  • Prescription Drop Box
  • Better Business Bureau Online Shopping Tips
  • Looking for a Few Good People
  • Trick or Treat Safety Tips
  • TNO Coloring Contest Winners
  • Wauwatosa’s 20th Annual Tosa’s Night Out
  • Wauwatosa Thanks You!

Click here to read Volume 23, Issue 4 of Tosa Watch

State Stree Construction Discussion

Last week, the Village BID board of directors meeting heard from City Dept. of Public Works about several sequencing scenarios for the reconstruction of State St.  Bill Wehrley from DPW outlined several options for reconstructing State St. in the coming years. Most of the timing options discussed are influenced by other factors such as the Zoo interchange, Milwaukee Ave. project, and the Milwaukee County reconstruction of Menomonee River Parkway in 2015. The goal of the meeting was to share the various construction cycle options, provide an overview of the process, and garner feedback on preferred timing.

The consensus of those present is to move forward with a reconstruction of State St. that will be scheduled for 2016 construction season. Some phases of the project may not be completed until 2017 but the bulk of the work will be in 2016. I’ve linked a map of the construction area for your consideration.

We will keep you updated about this significant project as 2015 will be an important year for planning streetscape improvement via the project and working on all the public relations and access planning we will have to do for area businesses during the construction process in 2016.


Pumpkins Decorated for YOU!

Metcalfe’s Market partnered with Wauwatosa School District to decorate pumpkins.  These pumpkins, decorated by West High School Best Buddies Club and the district’s Next Step Community Transition Services program participants, are available for sale at our local Metcalfe’s Market, located in the Village.

Wauwatosa West Best Buddies BestBuddiesPumpkinDecorating


Don’t miss the Village Open House and Holiday Cheer

Over twenty Village businesses have gathered to bring you cheer this holiday!  You’re  invited to kick off your holiday shopping at the Village Open House, November 7-9 and then to continue your Holiday Cheer throughout the season with participating businesses offering specials and a promotional give away.  You won’t want to miss Santa’s arrival by Wauwatosa Fire Department firetruck followed by our tree lighting, carols, hot cocoa and more!  Click here for more details.

Milwaukee Avenue Project

The Milwaukee Avenue sewer installation work will occur through November at which time they will install the asphalt patch until Spring 2015. From November until the spring construction resumes Milwaukee Avenue will be fully open to through traffic. When construction resumes in Spring 2015 the contractor will install the storm sewer and water main. They will also install new energy efficient LED lighting and rebuild Milwaukee Avenue from curb to curb, including driveway approaches and intermittent sidewalk repairs. Click here for more details on the Milwaukee Avenue project.

What’s happening on Menomonee River Parkway?

Led by the Milwaukee County Parks Department,  the Menomonee River Parkway project has been divided into two sections: Congress Street to Burleigh and Church Street to Burleigh.  Obviously the latter impacts the Village and surrounding neighborhoods.  This project calls for a new roadway “improved storm water management, segments of new multi-use trail, updated parkway lighting and the introduction of green infrastructure elements such as bioswales and rain gardens,” according to a recent email from The County Executive’s office.

Last year, $3.2 million in capital budget was set aside to begin reconstructing while next year’s budget, which is pending approval,  calls for an additional $3.8 million  to complete the parkway from Church Street to Burleigh.

Partners in the project include the Wisconsin Department of Natural Resources (WDNR), the Milwaukee Metropolitan Sewerage District (MMSD), Friends of Hoyt Pool, City of Wauwatosa, City of Milwaukee, Mount Mary University, and the Wisconsin Department of Transportation.

The entire project is anticipated to be wrapping up in the fall of 2015.

For more information about this project, click here.

State Street Station Proposal

HSI Properties LLC is proposing a $40 million development at 7400 W State Street.  This project, known as State Street Station, would include mixed use with commercial on the street level and 160 higher-end apartments in the heart of Wauwatosa’s Village District.

The proposal goes before the City of Wauwatosa’s Plan Commission on Oct. 13.

To learn more about the proposal, click on these two articles.

Journal Sentinel, September 22, 2014

Wauwatosa NOW, September 22, 2014

State Street Station_74th Street State Street Station_Wauwatosa Ave

35th Annual Tosa Fest

The 35th annual TosaFest will take place in the Village on Friday, September 5th and Saturday, September 6th. We hope you will join in the fun.  For detailed schedule of activities, please visit www.tosafest.org

How to get here and where to park? Here is some information that should help your planning for the weekend.

The streets will be closed at 2 pm on Friday for TosaFest volunteers to begin set-up.  The festival officially starts at 6:00pm and closes on Saturday night at midnight. The streets will be cleaned and reopened by early Sunday morning.

Parking lots will be closed to auto traffic at the following times and in the following areas:
Hart’s Mill (east of Harwood) : will be available for normal use during the day Friday, September 5th; closed on Saturday, September 6th for the regular TOSA Farmer’s Market activities; this parking area will then be used for other TosaFest activities for the rest of the day.

Streets closed to auto traffic from 2 pm Friday to midnight Saturday are:

  • State St.- from Wauwatosa Ave (near WaterStone Bank) to Harmonee Ave
  • Harwood Ave. -from Wauwatosa Ave. to State St.
  • Underwood Ave. – from State St to Harmonee Ave


Where to park?

  • Lefeber Point enclosed residential parking: The entrance to the enclosed parking lot will be accessible via the alleyway off the Harwood access road and exit onto Underwood Ave.  You may have to move a barricade but please put back into place.
  • Robertson Building customer parking:  Enter from the Menomonee River/State St side and exit via Underwood Ave as usual.
  • Public Lot off 76th Street


We appreciate your support and understanding.  If you have any questions or concerns, don’t hesitate to call Sherry Carlin (TosaFest Chair) at 414-861-9976 or Jim Plaisted (BID Director) 414-297-9285.

Wayfinding Project Approved

In the spring of 2013, Village staff and Board Members held a series of open houses and visioning sessions with Fd2s, a Texas-based firm with more than 20 years of experience in developing wayfinding sign programs for districts.  In November 2013, a Wayfinding plan was developed and work on implementation has begun.  Click here to read and review the Wayfinding Final Recommendations Jan 2014 for The Village.


Wayfinding Title Page

Diva Day, August 20, 2014

With over 20 participating Village businesses, you’re sure to find many ways to Shop, Dine and Indulge this Diva Day in The Village. Click the links below to learn more about how to optimize your Diva Day, engage with our event sponsor and participating businesses and what prizes are available to win when you fill out your Diva Pass. We look forward to seeing you in The Village for Diva Day!



How to Be a Diva

  • Check In at The Party Room at Yo Mama’s, located at 1349 N Wauwatosa Avenue. There you will be given your Diva Pass and map of participating businesses to begin your Diva indulgences. Be sure to bring an item to donate from the Sharp Literacy Wish List and receive a punch AND a keep-sake photo from The Party Room’s photo booth.
  • Dine, Shop and Indulge at our participating businesses and restaurants.
  • Play Diva Pong with our event sponsors, Firefly Real Estate. The Firefly Real Estate Diva Team will be at Arte Wine & Painting Studio between 5:30-7:30pm playing Diva Pong, so warm up your throwing arm and play for you chance to win a t-shirt and receive a punch.
  • Fill in your Diva Pass with punches for your chance to win one of the many Diva Prizes. The more you shop, dine and explore participating Village businesses, the more punches you get. The more punches you get, the more entries you’ll have in the drawings. Diva Prizes will be available for viewing at Arte Wine & Painting Studio, located at 1442 Underwood Avenue.


Event Sponsor

FireflyRealEstateLogoFirefly Real Estate’s Diva team will be at Arte Wine & Painting Studio, located at 1442 Underwood Avenue, from 5:30-7:30pm playing Diva Pong. Be sure to stop in to see just how good you are with a bra and ping pong ball.

Participating Businesses

Shopping & Services

  • Arte Wine and Paint Studio (Diva Pong and Diva Prize drawing location)
  • Bangles and Bags: Receive a free gift with purchase of $25 or more.
  • Bespectacled: Take part in our Be Spectacled Facebook Fashion Slam.
  • Byron Graves Photography: Stop to to meet Byron, take some Diva Photos and Group Shots and enter to win a 1 hour indoor/outdoor portrait session plus a 16×20 Gallery Wrap Canvas (Valued at $300)
  • ORO di Oliva: Stop in at ORO di Oliva during Diva Day to taste world class olive oil and balsamic vinegar. A “try before you buy” experience – we want you to sample a little of everything before you purchase. From tangy white balsamics to the smoothest extra virgin olive oil, spicy flavored oils to sweet balsamic vinegar, ORO has a flavor combination for every occasion. During Diva Day, we are proud to offer a savings of $1 on each bottle purchased. What a great way to try something new!
  • Refined Boutique: Enjoy 15% off everything including sale merchandise
  • Salamander: Salamander will be hosting one of their best sales of the year with 50% off all remaining summer clothing. Hurry in…fabulous styles still available. Be sure to shop our new fall looks which include amazing designs from Chalet, Comfy, Linea Domani, Lila P,Desigual, Kensie, Mystree, THML, and many more.
  • Soaps & Scents: Receive 15% off all merchandise. Not valid on previous purchases or in-store promotions.
  • The Flower Lady: Scent scape your home with this collection of Voluspa candles from The Flower Lady.
  • The Little Read Book: With the kids headed back to school soon, you’ll have time to enjoy some of our top picks for fall reading at The Little Read Book.
  • Tuesday’s Child: Enter to win a beautiful piece of jewelry with a purchase of $20 or more.
  • Twirly Bird: Flit down to Twirly Birds for vintage finds, one of a kind hand-crafted items and charming re-purposed treasures.
  • Urban Laundry: 20% all full price clothing.
  • The Party Room (Diva Check-in location):Divas will be able to take home a keep-sake photo from our photo booth and receive a punch when they bring in an item from the Sharp Literacy wish list.
  • Village Boutique Clothier: Enjoy a trunk show with “Dynamo” handmade jewelry made locally. Local Artist and Pillow Designer-. Anna Kasper will also be on hand showcasing her items from Anna’s Fabulous Things. Megan, a consultant from “Thirty One” which sells purses, totes, thermals and home organizational pieces, will be on hand. She is offering a drawing for a $20.00 item from their catalog. You can also place orders with our vendors. While you’re here, take advantage of our final summer clearance.


Dining & Specialty Foods

  • Cafe Bavaria: Enjoy $1 off any drink for the Divas. Interested in trying your hand at Wine Glass Painting? Sign up for our 5pm class.
  • Cafe Hollander: $1 off specialty cocktails and wine
  • Firefly Urban Bar & Grill: We will be hosting representatives from Pure Romance and doing a Fifty Shades of Grey Party.
  • Hectors, A Mexican Restaurant: Put a little Ole in your Diva at Hectors.
  • Leff’s Lucky Town: “Diva’s Delight” cocktail, made with Bombay gin and strawberry lemonade for $5.
  • Niemann’s Home Made Candies & Ice Cream: Niemann’s is celebrating 75 years of specialty candies and ice cream. Stop in to enjoy samples.
  • Pizzeria Piccola: 1/2 off any bottle of wine
  • Risortante Bartolotta: $5 “Diva-tinis” (Cosmos) and 1/2 off any glass of wine on their list that night for the Divas
  • The Ruby Tap: Red and white sangria for $5 and $1 off wines on tap. Swing in during happy hour from 4-6pm and enjoy 25% off of the wine machines.
  • Yo Mama Frozen Yogurt: 20% off discount to the Divas when they show their pass

Diva Prizes

Bring your Diva Pass to Arte Wine & Painting Studio, located at 1442 Underwood Avenue, between 2:00pm-7:30 to be entered to win one of the many Diva Prizes. You can enter based on the number of punches you have. The drawing will take place at 7:30pm. You do not need to be present to win many of the Diva Prizes but MUST BE PRESENT to win the grand prizes.

Diva Check In Drawing
Participants must enter at The Party Room. Drawing will be held at Arte at 7:30pm. Do not need to be present to win the Village Samper.

When you check in at The Party Room, and claim your Diva Pass to unlock great promotions throughout The Village, you can enter to win The Village Sampler gift basket including a Niemann’s Ice Cream & Candy sampler plus gift certificate, a cross body bag and scarf from Bangles and Bags. Plus, enjoy an assortment of candles from The Flower Lady. Value $100

Diva Grand Prizes
Participants must enter at Arte. Drawing will be held at Arte. MUST BE PRESENT to win.

Photo Chic. Accessorize with a leather bracelet with brass beading ($50 value) from Refined Boutique before you go for your one hour portrait session plus 16×20 Gallery Wrap Canvas from Byron Graves Photography ($300 value). Then relax over dinner at Cafe Bavaria ($50 Gift Certificate). Total Value: $400

Ooh la la! Dress in style with your new pair of Ray-Ban Wayfarer Sunglasses ($150 value) from Bespectacled while you dine at Bartolottas ($50 Gift Certificate). $200 value

Creative Inspiration. The let your creativity flow on canvas and in the kitchen with an original firefly painting, bottle of Casmatta wine and $70 gift card by Arte Wine & Paint Studio and the summer sampler by ORO di Oliva which includes the Basil Olive Oil, 18 Year Balsamic Vinegar, Lemon Olive Oil, Blueberry Balsamic Vinegar, Chipotle Olive Oil and Mango White Balsamic Vinegar. Total value: $180

Go ahead, treat yourself. Finish off the summer right with two New York best sellers books, The Husband’s Secret by Liane Moriarty and The One & Only by Emily Griffin from The Little Read Book ($40 value) while sipping on wine from The Ruby Tap ($40 Gift Card). Total Value: $80

Time with the kids. Enjoy a woven tote (great for the pool) filled with wonderful summer fun. A new Melissa and Doug wooden vehicle stamp set. A new addition of reading can be fun by Munro Leaf, House of Marbles marble games, a gender-neutral Crewcuts bracelet, a Jelly Cat ballerina bunny and a Schleich dinosaur by Tuesday’s Child ($60.00 value). Finish off play time with Mexican cuisine from Hectors. ($50 gift certificate). Total value: $110


Diva Prizes

Participants must enter at Arte. Drawing will be held at Arte. Do NOT need to be present to win.

  • Cafe Hollander: Café Hollander gift basket complete with two bottles of Kriek Lambic beer and beer glasses for optimal sipping enjoyment. Value $30
  • Leff’s Lucky Town: Lunch for four Monday through Thursday, 11am-2:30. Value: $50
  • Pizzeria Piccola: Enjoy stone fired pizza, salads and more with this $40 Gift Certificate. Value: $40
  • Salamander: Invigorate your late-summer wardrobe with a hot pink handbag by SR2. Retail $78
  • The Party Room: ALL Divas who bring in an item from the Sharp Literacy wish list will be able to take home a keep-sake photo from our photo booth. (This prize will be AT the Party Room, not part of the drawing at Arte)
  • Twirly Bird: Summertime fun vintage picnic necessities. Value $50
  • Firefly Urban Bar & Grill: From salads and cold plates to Cilantro-Lime Chicken and Cedar Plank Salmon, you’re sure to find something to enjoy dining at Firefly. $25 gift certificate
  • Urban Laundry: Set of three Joy Susan scarves and a pair of Tammy Spice handmade earrings. Retails $100
  • Village Boutique Clothier: A jeweled bracelet. Value $50.00
  • Soaps & Scents: Shop your favorite local supplier of bath, body, hair care, hand care, home are, laundry, shaving and skin products with a $25 gift certificate

The Village welcomes Byron Graves Photography

BG Photo Pic

Byron Graves Photography recently relocated its full-service studio to 7511 Harwood Avenue in Wauwatosa’s Village. Specializing in senior pictures, family portraits, weddings and engagements, along with general event coverage Graves is enthusiastic about bringing his photography expertise to the community.

“Wauwatosa is vibrant and has so much activity. Top that with the charm and natural backdrops ideal for on-location photo shoots, and it was a great fit for my business.”

Byron Graves Photography is a full-service family portrait studio offering the highest quality in photography, fine art gallery canvases, gallery wraps, framed composites, albums, coffee table books and more. Photographers offer on-location and in studio sittings. The two studio photographers bring 28 years experience to the craft.

“Not only do we offer seasoned, professional photographers, we pride ourselves on taking time with our clients to determine their interest and needs,” noted Graves. “We want to ensure our clients are pleased with their outcome.”

The community is invited to the Grand Opening Event on Thursday, June 12 from 5-8pm. A ribbon cutting will take place at 5:30 with light refreshments served immediately following. There will also be a chance to enter several drawings for Free Sessions with wall size canvas portraits included.

An Education in the Village

A lively group of 2nd grade students from Underwood Elementary School braved the grey clouds and threat of rain, for some hands-on learning in The Village. The group, led by teacher Sue Norstrem, spent the morning touring The Village and various educational stations set up by participating partners.

A safety walk, led by Officer Semega and Reserve Officer Hutter, brought the kids throughout the Village to learn about (reinforce), key points for safely crossing streets as well as the importance of crossing the train tracks at designated pedestrian crossing areas. As an added bit of fun to this “station,” the students were provided coins, compliments of WaterStone Bank, with which to make a wish at the pedestrian bridge fountain.


Erin McCarthy & Barbara Spychalski led a discussion about financial literacy at WaterStone Bank. Students also had the opportunity to have a sneak peak at some of the bank’s inner workings.


Across the street, at the Chancery’s Parking Lot, students worked with Cathie, Rose and Dave from the UW-Extension Master Gardener Program to add a little color to the Village. Students found and identified various insects as they dug in the dirt, learned about gardening and planted flowers. We hope everyone will enjoy these mini gardens planted by the students!


Their field trip concluded with an educational river walk along the banks of the Menomonee River in Hart Park. Led by President of the Friends of Hart Park and river advocate, Rosemary Wehnes, the students learned about the importance of the river to Wauwatosa, various plants along its banks and how they can be river advocates! IMG_4275

Thank you to all the volunteers who made today fun, educational and possible!

Dads & Grads

dads-and-grads-2Tis that time of year when we celebrate our graduates and our dads. Celebrate the accomplishments of a new graduate and the mere presence of dad with gifts, dining experiences or just time well spent in The Village.

Treat dad to his favorite homemade sweets at Niemann’s Candies and Ice Cream, located at 7475 Harwood Avenue.
Byron Graves Photography is offering a Cap & Gown Mini Session for area high school grads. The cost is $49 and includes session with 1-8×10 and 2-5×7 prints. Session usually takes only 15 min.Call 262-358-1654
What is better on Fathers Day than a day spent in a hammock reading a book? The Little Read Bookstore, located at 7603 W State Street, recommends “Clouds of Glory: The Life and Legend of Robert E. Lee” by Michael Korda, “Eleven Rings” by Phil Jackson, “Man Made Meals” by Steve Raichlen, “The Son” by Jo Nesbo, “The Closer” by Mariano Rivera, “Stress Test” by Timothy Geithner, “The Hall: A Celebration of Baseball’s Greats” by Tom Brokaw or “Medals of Honor: Portraits of Valor Beyond the Call of Duty” by Peter Collier and Nick Del Calzo
Complete your graduation decorations with a hanging basket, fresh flowers, blooming plants or garden accessories from The Flower Lady, located at 1460 Underwood Avenue.
Yo Mama! Frozen Yogurt is offering a FREE FROYO to Dad’s all day on Father’s Day! Stop in their Wauwatosa Village location at 1349 N Wauwatosa Avenue.
The Little Read Bookstore, located at 7603 W State Street, has your graduation gifts covered. Staff picks include,”Gift From The Sea” by Anne Morrow Lindbergh, “What Now?” By Ann Patchett, “2014 What Color Is Your Parachute?Survival Lessons” by Alice Hoffman, “Congratulations, by the way.” by George Saunders, “Oh, The Places You’ll Go!” by Dr Suess or “The Prophet” by Kahlil Gibran
Treat your Dads on their special day! Bring your Dads into either Cafe Bavaria or Cafe Hollander and receive a free Lowlands Brewing Company bier!

Don’t forget, gift certificates are a great gift!

TOSA Watch, April – June 2014

Tosa Watch is Wauwatosa’s Neighborhood Watch Newsletter. In this issue:

  • Tosa’s Night Out, August 5, 2014
  • Technology Isn’t So Bad
  • TNOs True Blue Sponsors
  • While at Play, Keep Burglars Away
  • File of Life
  • Medicine Collection Program
  • Volunteers Needed
  • 81st Annual Independence Day Celebration
  • Enjoy the Great Outdoors

Click here to read Volume 23, Issue 2 of Tosa Watch.


Phase 2 Opening Locaton in Wauwatosa’s Village

Phase2_shopWauwatosa’s new skateboard park isn’t the only reason for area skateboarders to be excited. The Village in Wauwatosa is thrilled to announce the addition of Phase 2 Skateshop. Specializing in skateboards, clothing, hats and accessories, Phase 2 is a top destination for area boarders.

“We offer the largest variety of skateboards and skate-related products as possible. Regular skateboards, to longboards and cruiser boards, plus shoes, clothing and accessories,” noted owner Mark Zitzer. “We also try to stay on top of the brands our customers are looking for as well as the up and coming brands and styles.”

The timing and location of this shop is ideal. With the City planning to begin construction on the skateboard park in Hart Park in the spring 2015, Phase 2 will have a front row seat.

“With Skateboarding becoming more and more about community and neighborhood skateparks, skate plazas, and DIY spots, it made sense to seek a location in a community like Wauwatosa,” noted Zitzer. “Wauwatosa has a budding skateboard community and is clearly supportive of the sport.”

Work has begun on the building and Phase 2 is slated to open mid summer at 7346 W State Street in the Village in Wauwatosa. Other locations are in Brookfield and Milwaukee’s East Side.

Mothers Day in the Village

The Village offers several ways for you to make your Mother’s Day special. From brunch to flowers and sweets to a stroll along the river, the Village has what you need to make Mother’s Day extra special.

Give mom the gift of time and art with Arte’s Mini Painting sessions. Choose from one of two sessions; 11:30am-1:00pm or 3:00-4:30pm. Arte Wine and Paint Studio is located at 1442 Underwood Avenue in Wauwatosa. Please call to reserve your space.
Treat mom to her favorite homemade sweets at Niemann’s Candies and Ice Cream. Spend $25 and receive a pint of our Homemade Ice Cream FREE! Niemann’s is located at 7475 Harwood Avenue.
Le Rêve Patisserie & Café offers a special Mother’s Day Weekend three-course Champagne Brunch Saturday, May 10th, from 8:00am to 3:00pm. Le Rêve is located at 7610 Harwood Avenue.
Cafe Bavaria, located at 7700 Harwood Avenue, is pampering moms at their Mother’s day brunch from 8am-3pm. Moms will receive a free rose and a glass of champagne or “mom-mosa.”
Mother’s Day isn’t complete without a hanging basket, fresh flowers, blooming plants or garden accessories from The Flower Lady, located at 1460 Underwood Avenue.
Salamader, located at 7532 W State Street, will be open on Mothers Day from 12-4. With a new shipment of jewelry from our favorite designers like Fabulous LaVie from Paris, Elizabetta Ricardi from Italy, and Relic for that edgy look, you’re sure to find something you’ll love! Hurry in for the best selections!
Yo Mama! Frozen Yogurt is offering a FREE FROYO to Mom’s all day on Mother’s Day! Stop in their Wauwatosa Village location at 1349 N Wauwatosa Avenue.
Twirly Birds is offering a 10% discount on purses and jewelry this weekend. Their hours are Friday May 9th and Saturday May 10th from 10am to 6pm.
Nothing says Mother’s Day like a Kyle Lohse Bobblehead. Join the Leff’s Brew Crew for a special Mother’s Day Brewers vs Yankees Tailgate and game at Miller Park. Ticket packages are limited, so call 414-258-9886 to book your tickets.
Interested in a great breakfast while supporting your community? Don’t miss the 12th Annual Crime Stoppers All-You-Can-Eat Pancake Breakfast at Hart Park!

And, we won’t fail to mention that gift certificates to our businesses are always a great gift.

Don’t Miss Spring Break Kid’s Camp at Arte

Back by popular demand! Arté, Wine and Painting studio is offering Spring Break Kid’s Camp. Kids ages 5-12 can enjoy three sessions featuring a different classic children’s book with activities, story reading and of course painting! Juice and snacks provided. Registration fills quickly, so register today. Sessions run from 9:00am-11:30am on Tuesday, April 15 through Thursday, April 17, 2014. The cost is $35 per session. Receive a 15% discount when you register for all three sessions.

For more details or to register, visit Arte online at www.artewineandpaint.com and click Calendar.

Diva Night Coming to Tosa Village

Shining a light on this long winter – guiding us through to spring is DIVA NIGHT! Plan an evening in the Village filled with shopping, sipping and indulging just for you and your gal pals on March 19 from 5:00-9:00PM.

Witheight restaurants and sixteen retailers and service providers participating in this year’s event, we are sure this event is sure to draw a crowd!

Click here to learn where to shop and dine and prizes you can win. Looking for inspiration for your Spring Wardrobe? Local Fashionista, Modly Chic, has served up ideas for dressing up for a Girls Night Out and for a day of shopping.

Be sure to join the party on Facebook.


Diva Dining

Plan an evening in the Village for Diva Night, Diva_Dining_March2014starting at one of the eight participating Diva Restaurants. Receive TWO punches when you dine at a participating Diva Restaurant.

Bring your Diva Pass to Arte Wine & Painting Studio between 8:30-8:45 to be entered to win one of the many Diva Prizes. You will be entered based on the number of punches you have. The drawing will take place at 8:45. You MUST BE PRESENT to win. One prize per person, so if your name is drawn twice, you may either pass on that prize or swap prizes. may either pass on that prize or swap prizes.







Diva Shopping



Plan an evening of shopping in the Village for Diva Night and enjoy specials from our participating retailers, PLUS receive ONE punch with purchase.

Bring your Diva Pass to Arte Wine & Painting Studio between 8:30-8:45 to be entered to win one of the many Diva Prizes. You will be entered based on the number of punches you have. The drawing will take place at 8:45. You MUST BE PRESENT to win. One prize per person, so if your name is drawn twice, you may either pass on that prize or swap prizes.










Diva Prizes

The more you shop and dine, the more chances you have to win! When you dine at participating businesses, you will receive TWO PUNCHES and when you make a purchase at a participating retailer, you will receive ONE PUNCH.

Bring your Diva Pass, complete with punches, to Arte Wine & Painting Studio between 8:30-8:45 to be entered to win one of the many prizes below. You will be entered based on the number of punches you have. The drawing will take place at 8:45. You MUST BE PRESENT to win. One prize per person, so if your name is drawn twice, you may either pass on that prize or swap prizes.

Diva Prizes


  • Café Hollander: $50 and include a couple Lowlands t-shirts, beer, and specialty glassware.
  • Chancery Restaurant: $25 Gift Certificate
  • Firefly – Urban Bar & Grill: $50 Gift Certificate
  • Hector’s – A Mexican Restaurant: $25.00 gift certificate, 2 t-shirts, 1 bag of Hector’s Signature Margarita sour mix
  • Leff’s Lucky Town: Lunch for four people.
  • Pizzeria Piccola: Enjoy dinner for 4
  • Ruby Tap: The Ruby Tap is a cozy, casual spot featuring wines on tap, self-service wine machines and local Wisconsin beers, cheeses, meats and desserts. Bring this gift card in for $50 of fun! Pop up to the bar to get your glass and we will help you get started!
  • YoMama Frozen Yogurt: $25 Gift Card

Businesses & Services

  • The Beautea Loft, By Basali: Membership to the Beautea Loft, A $125.00
  • Paulina Esthetics Boutique: Basket of assorted beauty products including Whish Blueberry Body Wash and Body Butter, Little Miss Lip Treatment and Blueberry Thrills Moisturizer by Mararita Bloom and Coola Hand lotion Bar. Valued at $100
  • Bangles and Bags: Cross body bag with a coordinating scarf.
  • Refined Boutique: A silver and sapphire bracelet and matching necklace.
  • Salamander: Gift basket complete with a denim blue paisley print scarf
  • Urban Laundry: Green and white printed dress with cap sleeves and a faux wrap neckline by Reborn Collection. This style may be exchanged for another size before March 22.
  • Village Boutique Clothier: $25 Gift Certificate and scarf
  • Be Spectacled: A pair of Rayban Sunglasses, valued at $130
  • Twirly Bird: What Diva doesn’t want to travel the world? With a fun vintage globe a girl can at least dream! And don’t forget the fabulous accessories…A handcrafted mosaic pendant necklace paired with a vintage scarf and mod belt will complete any outfit! Add to this a retro turquoise wallet and you are indeed a Diva!
  • Arte Wine and Paint Studio: A gift certificate for $70, bottle of wine and a painting – $125 value
  • City Pet Market: Stella & Chewy’s Surf ‘N Turf Freeze Dried Dinner, Sam’s Yams Berry Yammy Cookies, Happy Howies Turkey Roll, variety of other snacks PLUS a $25 Gift Certificate to City Pet Market
  • The Flower Lady: Fun diva purse and dangle earrings.
  • The Little Read Book: The Irish Face In America (coffee table book) plus 20% off for your next purchase at The Little Read Book
  • Oro di Oliva: ORO’s popular pairing sampler is a hand-picked selection of three oils and three vinegars that pair well together for dressings, marinades, and dippers.
  • Soaps & Scents: Created by THYMES, this uplifting herbal infusion of Clary Sage Tea Gift basket includes triple-milled soap, Hand cream, body wash, body lotion, and poured candle. Value: $100.
  • Swan Interiors: Refresh your home with a professional in-home design consultation. Valued at $200.00

Village Wayfinding Project Underway

The Village of Wauwatosa Business Improvement District (B.I.D.) announced last week it hired consulting firm fd2s to develop a signature, wayfinding signage program for the Village’s commercial district. Fd2s is a Texas-based firm with more than 20 years of experience in developing wayfinding sign programs for municipalities. (http://www.fd2s.com)

The development of a wayfinding signage program is part of an overall master planning effort to attract business and economic activity within the Village and eastern portion of Wauwatosa. The Village of Wauwatosa BID is placing a priority on making it easier for people to navigate the area whether on foot, bike or in a car. A wayfinding sign program will help market the commercial district as well as provide visual gateways into the area.

The Village BID also announced last week it will host two public meetings to seek input from the public on experiences and insights to help people find their way around the Village. Members of the public only need attend one of the following meetings:

Village Wayfinding Signage Public Input Meetings

Input Session #1
Thursday, May 16, 6:30-8:00pm
Fire Station #1 1601 Underwood Ave

Input Session #2
Friday, May 17, 7:30-9:00am
Fire Station #1 1601 Underwood Ave.

By mid-summer, design concepts will be presented and a final plan is expected by end of July. Since 1994, the Village of Wauwatosa Business Improvement District (B.I.D.) has existed with the primary goal of increasing traffic and activity within Wauwatosa’s historic Village sector. The BID also promotes and cultivates the unique image of the Village.


Around the Corner in The Village

In 2011, Emmy-winning actor John McGivern took a unique field trip through the Village in Wauwatosa. McGivern chatted with business and civic leaders throughout the City of Wauwatosa and included some special interviews in and around The Village District. Click here to view interviews that took place in the Village.


Village Comprehensive Plan

In 2012, the City of Wauwatosa completed work on a Strategic Development Plan for the Village Business Improvement District.  This plan provides insights on potential development and market opportunity as well as key recommendations for future strategy in The Village.