2014 Promotions: Holiday Cheer

Below is a brief overview of this promotion.  Click here for a full recap.

Overview

  • 7 week promotion
  • 23 participating businesses
  • 432,145 impressions (does not take social media, newsletter and website promotions into account).
  • Overall Value = $4443,87++
  • Costs:
    • $1500 event sponsor (for Tree Lighting)
    • Cost per business: $50 plus donation of gift basket
  • Outcomes
    • Cumulative in-person engagement was over 2,000 people based on the number of entries for gift baskets at participating businesses.

++ Value does not include social media promotions specific to each participating business.