2014 Promotions: Holiday Cheer
Below is a brief overview of this promotion. Click here for a full recap.
- 7 week promotion
- 23 participating businesses
- 432,145 impressions (does not take social media, newsletter and website promotions into account).
- Overall Value = $4443,87++
- $1500 event sponsor (for Tree Lighting)
- Cost per business: $50 plus donation of gift basket
- 180,000 online ad impressions per week over 6 weeks
- 5 print ads with 204,500+ impressions
- Overall promotion and business specific promotion via social media
- 7 newsletter call outs
- Prominent presence and promotion on website
- Posters, Banners, Postcards and Flyers
- 17 radio spots
- Cumulative in-person engagement was over 2,000 people based on the number of entries for gift baskets at participating businesses.
++ Value does not include social media promotions specific to each participating business.