Below is a brief overview of this promotion.  Click here for a full recap.

Overview

• 7 week promotion
• 23 participating businesses
• 432,145 impressions (does not take social media, newsletter and website promotions into account).
• Overall Value = $4443,87++

• Costs:
  • $1500 event sponsor (for Tree Lighting)
  • Cost per business: $50 plus donation of gift basket

• Deliverables:
  • 180,000 online ad impressions per week over 6 weeks
  • 5 print ads with 204,500+ impressions
  • Overall promotion and business specific promotion via social media
  • 7 newsletter call outs
  • Prominent presence and promotion on website
    • Holiday Open House Event
    • Holiday Cheer Event – highlighting ALL aspects of the overall promotion including the Holiday Open House Event, Tree Lighting Event and all participating businesses, gift baskets, etc
  • Posters, Banners, Postcards and Flyers
  • 17 radio spots

• Outcomes
  • Cumulative in-person engagement was over 2,000 people based on the number of entries for gift baskets at participating businesses.

++ Value does not include social media promotions specific to each participating business.