2014 Promotions: Diva Day, August 20, 2014

Below is a brief overview of the promotion.  Click here for a full recapDiva2014_Aug_Poster from Diva Day August 2014.

Overview

    • 4 week promotion
    • 25 participating businesses
    • 158,00 impressions (does not include social media, web, print and newsletter promotions)
    • Overall Value:= $2500++
    • Costs:
      • $30 per participating business plus donation of gift basket
      • Event sponsor – Firefly Real Estate ($500)
      • Registration sponsor –  The Party Room ($150) and drawing location (Arte Wine & Paint Bar) sponsor ($150)
      • Income: $1450 – BID made up difference for payment
    • Deliverables
      • 16 radio ads
      • 4 print ads (August 7 and 14th – an ad in both  NorthShore and West publication runs for cost of $626.40)
      • overall promotion plus business-specific social media promotion
      • 4 mentions in newsletters
      • prominent placement on website
      • posters, banners, postcards and flyers (samples included in the recap document)
    • Outcomes
      • 125 registered attendees
      • 887 engagements/purchases during event

++ Value does not include social media promotions specific to each participating business.